Increase Your Usage! Leveraging Social Media Marketing in Libraries

摘要

Social media embodies how humans use emerging technologies to effectively reach out and connect to other human beings, create relationships, build trust, and be there for one another. The social media phenomenon represents a major shift in communication as it flattens the world and brings people together to be friends, interact or transact. The strength of the social media lies in the fact that social conversation is one of the most powerful communications in this generation. This explains why social media tools and techniques are remarkably and permanently changing the way information is created and passed across societies and around the world. Statistics indicate that people now spend more time on social media than any other media category; the overall time spent on social media continues to increase exponentially, social media has overtaken pornography as the prominent activity on the Internet; one of eight spouses in the United States first met on social media, and one of every five divorce cases have been blamed on social media. These scenarios demonstrate that social media continues to have an outstanding impact on personal and professional relationships, and in some cases has raised ethical and legal issues relating to information management and use.