Coming at You! 3-D Displays Finally Seem Headed for Commercial Success

摘要

3-D display technology is coming of age and appears to have reached the tipping point for widespread commercial adoption. Nowhere was this more apparent than during SID's Display Week this May, where a "Special Session on 3-D in Cinema" organized and co-chaired by Brian Berkeley (Samsung Electronics) and myself, featured six speakers at the forefront of the growing 3-D movement. Phil McNally (DreamWorks Animation), Rob Engle (Sony Pictures Imageworks), John Modell (3ality Digital), and Norman Rouse (Quantel) focused on content creation and showed stunning 3-D clips from their bodies of work, projecting them in stereo on a 25-ft.-wide screen with equipment provided by RealD. Jeff McNall (Dolby Labs) and Rod Archer (RealD) described the technical advances that are enabling the widespread conversion of theaters to 3-D.