Digital Signage that Captivates

摘要

What catches your eye enough to make you pause? As we drive along a freeway, walk a shopping mall, or just hurry though the airport to catch a flight, we are bombarded with hundreds of messages from advertisers every day. What constitutes effective advertising? What messages, what types of displays, work best? Digital signage is a relatively young market with a wide variety of applications, venues, and hardware. This makes global tracking of this industry very difficult, but the industry appears to be burgeoning. Dave Haynes is a co-founder of The Preset Group, which advises end users and vendors on digital-signage projects. David says: "The digital-signage industry has seen rapid growth in the last 2 or 3 years - after many years of 'next year is going to be the year this takes off.' What finally made it happen was the reduction in the costs of large-format display panels, better energy efficiency, and slimmer bezels (the frames of these displays). What has also helped are much more ubiquitous and reliable broadband, better video-compression technology (smaller file sizes), and a crazy amount of software providers, which has forced down costs." Certainly, digital signage appears to be a multibillion dollar industry with healthy growth, from U.S. $1.3 billion in 2010, projected to grow to $4.5 billion in 2016 (ABI Research) and $13.8 billion in 2017 (Global Industry Analysts).