Competitive Intelligence and the Development Strategy of Higher Education in Tianjin, China

摘要

The paper deals with strategic development of HEIs in Tianjin, China, mainly using the SWOT method of competitive intelligence. It analyses information concerning the HEIs from different aspects, and constructs a SWOT matrix in order to develop the recommended strategies for the HEIs. The paper puts forward some specific recommendations for the HEIs in Tianjin to adopt.