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The effect of initial trust on user adoption of mobile payment

机译:初始信任对用户采用移动支付的影响

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Due to the high perceived risk and low switching cost, it is critical to building users' initial trust in mobile payment in order to facilitate their adoption and usage. The purpose of this research is to examine the effect of initial trust on user adoption of mobile payment. We conducted data analysis with structural equation modeling. The results indicated that perceived security, perceived ubiquity and perceived ease of use have significant effects on initial trust, which in turn determines perceived usefulness and usage intention. We also found that perceived cost is a significant determinant of usage intention.
机译:由于存在较高的感知风险和较低的转换成本,因此建立用户对移动支付的初始信任以促进其采用和使用至关重要。本研究的目的是检验初始信任对用户采用移动支付的影响。我们使用结构方程模型进行了数据分析。结果表明,感知到的安全性,感知到的普遍性和感知到的易用性对初始信任具有重大影响,这反过来又决定了感知到的有用性和使用意图。我们还发现,感知成本是使用意图的重要决定因素。

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