For many years banks designed their promotional efforts to aim at the broadest possible markets in hopes of recruiting new clients. Recently, competitive measures have forced them to focus instead on a strategy of market segmentation designed to sell specific products to markets that present the best present and future opportunity for profit. Consequently, banks have begun developing marketing strategies similar to those of The retail industry. In one large Canadian bank, a new marketing approach called the 'street-corner strategy' was proposed for selling the right product to the right client. However questions remain unanswered. What kinds of clients do banks want?
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