The Quality Challenge Is to not only understand the customer today, but to improve and optimize the innovation to satisfy the customer 10 years from now," says Jerry Mairani, president of the Mil- waukee-based American Society for Quality (ASQ). "As Dr. Deming said: 'It's not about getting your piece of the pie, it's about getting a bigger pie.' Global competition is focusing on innovation, and ASQ is trying to help companies become more innovative and more successful," adds Mairani.
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