Unmasking Transformation

摘要

A broad set of businesses have strived to achieve what IBM accomplished in the 1990s. When IBM added the Global Business Services division to its brand, the company engaged in a level of organizational transformation that had no contemporary equal. Today, the pursuit of organizational transformation to offer both products and solutions occurs in companies ranging from nuts and bolts to network software. Companies are looking to move toward higher value transactions in which higher operating margins can be reached than with products alone. There are two main drivers for this change: commoditization and saturation.