Tourist satisfaction and loyalty of the Kapas Island marine park: a structural equation model (SEM) analysis

摘要

Present study attempts to analyze the relationship between tourist satisfaction and loyalty to the tourist destination of Taman Laut Pulau Kapas, as tourism destination. Information from interviews has been analyzed using the Structural Equation Model (SEM) with computer package of Analysis Moment of Structural (AMOS 5.0). Survey result of all the 46 satisfaction details are grouped into four (4) groups/major variables, namely satisfaction on the whole trip, product diversification, support facilities and security. There is positive relationship between tourist satisfaction and the above mentioned variables. Study also finds that the latent variables in this model have high Cronbach Alpha values which are at 0.88 and 0.81 respectively, and these prove that variables in the latent variables are suitable. Survey results also find that the correspondence decision value model, namely the chi square Goodness-of-Fit is not significant [chi(2) (N=300, df=8) = 12.107 p>0.05], NFI correspondence's index value, RFI, IFI, TLI and CFI exceed 0.90, and the RMSEA value is slightly smaller than 0.06 [RMSEA=0.051].