What's the first thing you would do to address the truck driver shortage?

摘要

INSTEAD OF ADDING MORE to what you have, using what you already have more efficiently is the way to go about it. See where the gaps are in your planning and routing, and how you can optimize that. ORGANIZE A DAY SESSION for leaders of the National Association of Independent Truckers and the National Association of Small Trucking Companies to meet with Mike Rowe from Dirty Jobs. Using Rowe's personality and audience, with their reach and funding, give them a mandate to develop a continuous national campaign to change the image of truck driving to one that provides independence, fiscal rewards, and a positive lifestyle to destigmatize the profession and recruit new drivers.