This Transportation Infrastructure Brought To You By…

摘要

The United States has to find new ways to pay for roads and bridges - either through technological or financial innovation - or learn to live without them, experts agreed at a Metropolitan Planning Council forum recently held in Chicago. With the Highway Trust Fund on the verge of insolvency, there is growing urgency to find a solution.rnInbound Logistics brainstormed one solution that borrows from the sports marketing world, where corporate sponsorship has become a money grab. Owners and franchises are as consumed with selling the naming rights to new stadiums and arenas as they are selling out seats. What if the highest bidder could sponsor important transportation infrastructures, past and present? Who would want what?