Sustainability+Profitability= Total Reverse Logistics Efficiency

摘要

Consumers who purchase a Sonicare toothbrush, decide after a few uses that it's not for them, and return it, probably never think about what happens to that product after they receive their refund. But for Philips Consumer Lifestyle-maker of Sonicare, Norelco shavers, Avent baby products, and a variety of consumer electronics goods-what happens to returned products is crucial to the bottom line and to its sustainabil-ity goals.