Packaging Postponement: A Game Changer for F&B Companies

摘要

Q: Why is packaging postponement an important consideration for food and beverage (F&B) companies? A: Market demands are constantly in flux as holiday sea-sonality dictates inventory needs. Also, consumers enjoy an unprecedented variety of food formats. Consider the different product quantities and sizes that one might find in a vending machine, a convenience store, a supermarket, or a restaurant. Snack and drink availability is ubiquitous in the United States. Consequently, major brands are vying for market share.