Meet Your Makers

摘要

One New York City e-commerce merchant has built its business on a hot retail trend: The growing consumer passion for all things artisinal. Brooklyn-based Mouth specializes in "indie foods"-products ranging from ginger ale to bison jerky to maple bacon lollipops, all produced in small batches by independent "makers." Mouth aims to replicate the experience of shopping at a local food market, where shoppers can chat with the beekeeper who harvests honey in the Hamptons, or with the couple whose super-productive garden launched a pickle-making business. "We want the person behind the brand, and the brand itself, to get a lot of exposure," says Sam Murray, chief operating officer at Mouth.