FORECASTING THE UNEXPECTED: HOME IMPROVEMENT RETAILERS AND EMERGENCY RESPONSE

摘要

Home improvement stores are not only a key resource for bathroom renovations or spring gardening needs; they also serve as the go-to source when a thunderstorm knocks out power, a hurricane strikes, or a tornado touches down. Home improvement retailers, therefore, must plan for the unexpected demands that can accompany a natural disaster, as well as the expected demands as seasons change.