Online consumers are more receptive to sustainable delivery options than you might think, according to Need for Green or Need for Speed, a new study by business consulting firm West Monroe Partners. The study surveyed more than 600 U.S. consumers to determine what compromises they'd be willing to make for more sustainable delivery of products purchased online. Highlights of the results include: 1. 12 percent of U.S. consumers would pay up to 10 percent more for sustainable delivery. 2. Annual income does not influence consumers' willingness to pay more for sustainable delivery. In fact, respondents who earn more than $100,000 annually are slightly less likely to accept higher prices for climate-friendly transport.
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机译：商业咨询公司West Monroe Partners的一项最新研究显示，在线消费者对可持续交付的选择比您想象的要容易接受。这项研究对600多个美国消费者进行了调查，以确定他们愿意做出哪些妥协，才能更可持续地交付在线购买的产品。结果的重点包括：1. 1. 12％的美国消费者将为可持续交付支付多达10％的费用。 2.年收入不会影响消费者为可持续交付支付更多费用的意愿。实际上，年收入超过100,000美元的受访者接受气候友好型运输的较高价格的可能性略小。
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