DIVING INTO BIG DATA

摘要

Whatever you do, don't wait too long to dive into big data. "Start with a small scope, and do it right away," recommends Erick Brethenoux, director of business analytics and decision management strategy at IBM. Mark Flaherty, chief marketing officer at business intelligence technology developer InetSoft Technology, agrees. "Don't worry about trying to plan out your ultimate business solution from beginning to end," he says. "Just get started with one burning request from one department." The experience will provide a valuable education, and prompt others in the company to ask for business intelligence solutions as well.