Using Social Media To Empower Your Supply Chain

摘要

Social media benefits supply chain management in many ways. Through their social channels, companies enhance communication with customers, generate demand, reduce operating costs, mitigate risk, increase productivity, and gain marketplace intelligence. Companies that aren't active on social media are at a disadvantage because most of their customers, suppliers, and competitors are. Ready to leverage social media to empower your supply chain? Here's some advice from Ed Rusch, vice president of global marketing at Philadelphia-based supply chain operating network provider Elemica.