THEY MIGHT BE GIA NTS

摘要

Like giant corporations, small and midsized businesses (SMBs) have to deliver outstanding products and services, stay ahead of the competition, and keep costs down. But in pursuing those goals, an SMB can't marshal the vast resources available to a General Motors or a Walmart. That's where e-commerce and information technology come in. With the right IT, an SMB can compete in an increasingly e-commerce-centric world, gaining the speed, flexibility, and efficiency it needs to perform like a much larger organization. The technologies behind e-commerce clearly make a tremendous difference: They let even a one-person venture reach customers around the world. Growing an e-commerce startup into the next Amazon, though, requires a sophisticated supply chain operation. No wonder so many IT systems focus on logistics.