In recent years, shippers have encountered new standards of velocity, market choice, and cost for their products. Consumers are demanding better variety and greater availability at the lowest possible cost. These demands put increasing pressure on retailers, who in turn, pass that burden on to their suppliers-further increasing complexity and intensifying pressure on supply chains. In order to meet continually changing consumer demands and expectations in an increasingly competitive market, shippers need a fast, efficient supply chain. As a result, many organizations are turning to third-party logistics (3PL) providers and enhanced transportation management technology to deliver the velocity, visibility, predictability, and control they need.
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