There are only a select handful of companies with names that are so well known that they can be found both in the Encyclopaedia Britannica and in Chambers Dictionary. The former defines 'Technicolor' as the trademark for a motion picture process using superimposition of the three primary colours to produce a coloured print, and goes on, very appropriately, to refer readers to entries for motion picture history, and motion picture technology. The fact that for many years members of the public used the word Technicolor as a generic term to describe the colour movies that they went to see, as opposed to the black and white films that were then the norm, is a reflection of the reality that Technicolor has been associated with colour film moving pictures since the very beginnings of the mass market for colour movies in the early 1930s.
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