The Digital Set-Top-Box Decision and Your Interactive Business

摘要

The latest STB technologies offer a broadcaster many choices to provide exciting interactive services and to generate revenue. The selection of STB technologies is one of the most important decisions the broadcaster has to make. The broadcaster has to make sure that STB they select will enable them to offer the latest applications to their box population. The investment in the STB will affect the business of the broadcaster for years to come. To succeed, the broadcaster has to make sure the decision made will stand the test of time.