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Reflections of the Other: images of women in the Polish business press

机译:他人的反思:波兰商业新闻中的女性形象

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摘要

After the fall of state communism, the business press in Poland has become an active image designer for people involved in management. Shaping the stereotypes about the market, enterprises and management, it also has an effect on gender related stereotypes and images. A study of a widespread Polish business magazine reveals a pretty flat picture: women managers are typically portrayed in traditional female social roles and the images of men are stripped of feelings and individuality. However, a trend toward the emergence of some variety can be noticed and perhaps the presence of women can contribute to a major change in management?
机译:国家共产主义垮台后,波兰的商业媒体已成为参与管理人员的活跃形象设计师。塑造关于市场,企业和管理的定型观念,也会对与性别相关的定型观念和形象产生影响。对一本广为流行的波兰商业杂志的研究显示出一幅平淡的图画:女性经理通常扮演传统的女性社会角色,而男性形象则被剥夺了感情和个性。但是,可以注意到某种形式出现的趋势,也许女性的存在可以促进管理方面的重大变化?

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