Silver spring,maryland Choice Hotels International's Cambria Suites brand opened a hotel in November at the Mall of America in Minneapolis, but no guests ever stayed the night. And that's just fine with Brand President William Edmundson. The mall "hotel," open for five weeks leading up to Christmas, was a 1-room working replica of a Cambria guest suite, designed to promote a full-size property opening in nearby Bloomington, Minnesota. That hotel has had its share of overnight guests-a number of them motivated to check out the new property thanks to the marketing model erected at the mall.
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