Starwood Reconceptualizes Its Kids Program

摘要

When a former president of Disneyland is president of a hotel group, as Matt Ouimet is at Starwood Hotels & Resorts Worldwide, perhaps it is inevitable that the company's properties eventually launch a major kid-friendly marketing initiative. Ouimet has directed Starwood executives to put together a program to integrate the essence of "The Happiest Place on Earth" into Starwood's upscale and luxury resort brands. The resulting Love Your Family initiative takes typical hotel children's programming a step further, with three signature experiences-fireside storytelling, stargazing and "dive-in" movies.