Global Hotel Brand For GAYS Launches

摘要

Zuerich Not long ago, gay and lesbian travelers in many cities of the world were forced to choose between hiding their sexual preference or staying in designated "gay friendly" hotels that were often dingy and disreputable. Society largely has become more tolerant since then, and longtime tourism marketing professional Pedro Castro believes the time is right to launch a global hotel brand for gay travelers. The consortium-style Attitude Hotels brand guarantees a welcoming atmosphere and a high level of service tailored specifically to the needs of gay and lesbian travelers, described by Castro as being more authentic and "gay natural." Member properties vary widely in sectors and styles, categorized by "premium," "comfort" or "value."