RUNNING PARALLEL

摘要

Despite the perennial angst displayed about online travel agencies (OTAs) at industry conferences, hotel companies are expanding their relationships with new OTAs and upgrading their IT capability to accommodate OTAs' new metasearch capabilities. With increased cooperation from the hotel industry, both existing and new OTAs are offering metasearch, mobile and social integration, while speculation is rife about Apple's and Facebook's potential to shake up the market. Existing OTAs may consolidate while new players emerge.