MARRIOTT'S MOXY

摘要

Marriott International is entering the 3-star segment in Europe with Moxy Hotels, which is expected to debut in Milan, Italy, early next year. Marriott is partnering with Inter Hospitality -the property division of the Ikea furniture brand's parent company - which will be the initial developer and owner of the first Moxy properties, as well as Nordic Hospitality, the first franchisee to operate the brand. The unique brand name "is intended to evoke a confident style and cool yet welcoming attitude," explains Moxy Vice President and Global Brand Manager Ramesh Jackson, who also notes that despite some press attention surrounding the link to Ikea, "Moxy guestrooms will not feature Ikea furniture, as a significant amount of time has been spent developing a unique design personality for the brand."