FEWER POINTS, MORE EXPERIENCES

摘要

Loyalty programs contin-ue to move away from the tedious process of collecting points and are focusing instead on instant gratification. RLHC discarded its points-based system for a guest recognition program called Hello Rewards. Guests earn a free night after seven stays and get small perks during each stay, such as free breakfast or a US$5 Uber credit. A recent promotion from Best Western Rewards offered guests a US$10 Best Western gift card with every stay.