Directing traffic via social media

摘要

In what ways are you using social media to keep the general public moving? GK: We provide real time traffic and travel information to road users across Scotland in many different ways including the Traffic Scotland Service customer care line, website, smart phone app, radio service and variable message signs. Social media is fundamental to the service we offer. When Traffic Scotland first started using Twitter as a public information channel tweets were automated, triggered by website updates. Since 2012 we've humanised our approach with a dedicated social media team embedded in our control centre, tweeting with personality and engaging back and forth with the travelling public. We've seen a steady increase in engagement through our fresh approach and we expect to reach 100,000 followers ahead of this winter; an unprecedented number for a traffic and travel information service.