Miracle-Gro's £6m ad campaign

摘要

Scotts Miracle-Gro, which invested £4.4m in advertising this year, is planning a massive 40% increase in TV spending next year with a £6m campaign. The company plans to promote EverGreen lawn products using a new TV commercial to show that EverGreen products produce the best results. Other products and brands to be included in the TV campaignin-clude Miracle-Gro Moisture Control Compost and Miracle-Gro Organic Choice.