MARKETING

摘要

A. As always, a combination of marketing techniques is the most effective strategy. Here are the four major categories of marketing media you can focus on: 1. Internet/email 2. Television 3. Radio 4. Print (newspaper, magazines, journals, etc) Be aware that each category is generally more effective within different age groups. Internet marketing has the highest impact on the 18-35 age group. Television is more effective with the age 35-50 crowd. Radio reaches a fairly broad age range, but doesn't always grab attention as effectively as the other mediums. Print media marketing is generally more effective for an audience of ages 35-75, you just need to target your publications carefully here.