It's difficult enough running one shop, on the high street, let alone running a separate operation on the internet, without extra staff it's just two jobs with the same number of peole hours," said one retailer to EforB recently. He was right in a way, updating a website can be time consuming and there have been enough cases where money has been spent, designers design, a sparkling new website appears and then ... the whole thing slowly rots away. Even where the website is maintained by a member of staff, often a younger member of the family, the actual web-fettlin9 is usu- ally an extra, often manual, task. This is a result of the way that websites have been built, hosted in some air-conditioned data centre somewhere, accessed remotely from far-away machines, divorced from the day-to-day business.
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