Gorilla Glue, the US market leading adhesives brand with an 88% marketshare, has launched a European head office and appointed a European sales director, dedicated to growing the business in the UK. The company is now embarking on a strategic campaign to promote the brand to the UK marketplace. Previously only available through wholesalers, Gorilla Glue's portfolio of products is now available direct to the trade. The Gorilla I Glue brand currently comprises three products: Gorilla Glue, Precision Glue Pen and Gorilla Tape. Gorilla Glue is a versatile, all-purpose, industrial strength adhesive that will bond almost any material including wood, stone, metal, ceramics, glass and foam. The strong formula ensures once something has been glued, it won't come undone.
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