Festival Cruises: George F. Poulides' European-style brand of cruising keeps going strong

摘要

Back until the early 1990s the international cruise market was made up by two segments which had been dominating it for a long time: On the one hand national products of operators merely targeting only at domestic passengers and on the other hand a strong American line which appealed to a somewhat more imernational clientele, yet with ships, catering and entertainment clearly devoted to American taste and standards. A pan-European cruise product addressing all the Continent's nationalities was then still missing, and it became reality first in 1994 when The Azur performed her maiden voyage under the newly created Festival Cruises banner.