Pop culture could make us downplay threats to cute animals

摘要

The public's perception of endangered species is skewed by cute animals' presence in pop culture, a new study found.rn"Unknowingly, companies using giraffes, cheetahs or polar bears for marketing purposes may be actively contributing to the false perception that these animals are not at risk of extinction, and therefore not in need of conservation," said lead author Franck Courchamp of the University of Paris.