Wildfires spark interest in reforestation search engine

摘要

A search engine that promotes tree-planting projects has seen a more than 1,000% increase in installs over thepast week as internet users worldwide look for ways to help the ongoing destruction of the Amazon rainforest.Ecosia collects ad revenue from users' engagement with sponsored links within the search engine, which it thendonates to partner organizations that plant trees at restored sites worldwide. Today, Ecosia funds more than onetree every 0.8 second.Ecosia has emerged as a key internet-based resource to engage with as a response to environmental concernover the wildfires in the Amazon. Since news of the record-breaking fires began to spread, social platforms such as Twitter and Instagram have been awash in posts from users encouraging others to use Ecosia, oftenalongside the hashtag #PrayForAmazonia.