BESPOKE BRAND CREATION

摘要

AMD Brand Evolution, part of the Chime Communications Group which is chaired by Lord Bell, has undergone some changes over the last few months, and has taken on some interesting new clients on the basis of the success of their existing portfolios. The ethos that prevails in their work is summed up as better information = better design. To do this they set out to understand the company and its products, and to understand the audience at which it is aimed. They achieve results through vigorous analysis by close interrogation of the brief, strategic thought and challenging perceptions; but above all "brilliant ideas brilliantly executed".