THE POWER OF GRAPHIC DESIGN

摘要

The battle for consumers' disposable income is coming from all angles — TV ads, print ads, direct mail, the Internet, and now as mobile phones evolve we have WAP (Wireless Application .Protocol, in other words text messaging and voice platforms) technology to contend with. And customer choice, of course, is endless: do I buy a new dress or do I buy an ISA; shall I order something over the Internet or shall I visit a high street shop?