So what does your client's brand sound like? Stores, salons, gyms, restaurants... many play music but does it actually reflect what the place is about and its message?

摘要

'What song are you?' In a brief moment of downtime the other day I did one of those online personality tests, where the resulting song is meant to represent your personality. I shared it with my friends on Facebook and soon they were all at it. It was just a bit of fun, not to be taken too seriously... Or was it 'just a bit of fun'? The comments among my friends and I hint at something more fundamental. Those songs represent a common experience; a common language we could all engage in and that we actively chose to do so. You see, music is undeniably powerful. Yet it is also intimate and often subliminal.