Good service or low prices? The managing director of office interior provider Rainbow argues that clients cannot expect suppliers to deliver both

摘要

AFTER GOING THROUGH the exercise recently, I found that a proper company rebrand is actually a very fulfilling and enlightening exercise. It makes you think about your company: how you see it, how clients see it, and what makes you different - what makes you stand out from competitors. I really enjoyed the experience, and certainly what came out of it was the fact that for us, relationships matter. This is what drives us, helps us forge long-term relationships with clients and suppliers and, ultimately, it's what has made us successful for 29 years.