DOW 21.406

摘要

The 2017 Issue with Forecasting centers on one of the biggest challenges for investors: Cutting through the sea of noise in order to mitigate uncertainty. In 2016, we saw a slight change in how media outlets message forecasts of their experts. In December, MarketWatch acknowledged that its predictions were no better than a coin flip. It was recognition of the flaws in forecasting. It was an admission that in many media circles, forecasting is entertainment and not a study of behavioral science. "Click bait" headlines will continue to generate traffic, but it's reassuring that audiences have caught on and some media outlets are embracing data science and the forecasting platforms we introduced in 2015 and 2016 and categorizing the false prophets as entertainers instead of know-all experts.