Corporate foresight in emerging markets: Action research at a multinational company in Turkey

摘要

The corporate foresight-future studies in business-is gaining importance globally. However, research to date has largely focused on the multinational companies (MNC) and yet revealed little about the implementation of corporate foresight in the regional subsidiaries of MNCs in emerging markets. An action research in the regional subsidiary of an MNC in Turkey was carried out to address this gap. Seven major findings/challenges were recorded during the action research: (1) changing mental models about the future, (2) controlled two-tier structure, (3) customisation of methodologies, (4) thorough examination of information sources, (5) external participation, (6) changing the primary dimension of the company and (7) sharing with other regional subsidiaries and corporate headquarters. These findings were categorised under a new framework-Knowledge-People-System-Organisation (KPSO) framework for managing the corporate foresight process at MNCs in emerging markets. The balanced distribution of the findings in this new framework shows that it could be used for further theory development in the area of corporate foresight and implemented in further corporate foresight exercises.