Groups and markets make better decisions than individuals. Or so argues James Surowiecki in his book, The Wisdom of Crowds. Following this logic, the pilot activity of consumer goods manufacturers, retailers, and military organizations now implementing radio frequency identification (RFID) technology will prove useful to all faced with such implementation challenges. For example, when a company initiating an RFID program sees that Hewlett-Packard is already finished with a pilot and is rolling out the technology at 29 facilities worldwide, that company can look at the choices Hewlett-Packard has made and know that those choices were followed by success. That doesn't mean that mimicking Hewlett-Packard ensures success; rather, it means that HP has demonstrated one path to success based on its particular attributes as a company.
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