Walk into the Big Bazaar store in Inderlok, a lower-middle-class neighborhood in Delhi, and you can see the business opportunity as clearly as you can see the merchandise. Electronic equipment is displayed alongside women's panties, bags of rice are spilling out of packing cases, tennis balls are piled next to handbags. "It's a typical bazaar feeling," says store manager Nitin Anand. "A little bit of clutter attracts customers."
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