Ark kvamme has this crowd rapt, and he isn't even speaking. We're in a cavernous Italian restaurant called Mr. Anthony's on the outskirts of Youngstown, Ohio, and the lunchtime audience is filled with members of the local chamber of commerce. He has just told the story of how as a consultant back in 1997, he advised Steve Jobs to try narrating Apple's iconic "Think Different" television ad. While he plays a recording of Jobs toasting "the crazy ones" over an orchestral swell, Kvamme, eyes downcast, looks prayerful. The clip ends, and he snaps to attention. "Let's be crazy!" he concludes. "Let's change things here in Ohio!"
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