DoCoMo Phone Home

摘要

If you want to know how cozy business gets in Japan, take a look at NTT DoCoMo's hot-selling i-mode wireless data service. In just two years DoCoMo has signed up 22 million of its 35 million wireless customers for the data feature; 40,000 more join each day. I-mode lets cell phone users tap into banking, games, news and shopping. Every i-mode phone has a button that grants easy access to 1,600 DoCoMo-endorsed sites, some of which are free while others charge up to $2.50 a month. DoCoMo handles the billing for official sites and keeps 9% of their revenue.