Rani Spas 7,000 Percent Growth: From Basement to Beverly Hills

摘要

Imagine trying to launch a business without Google, Facebook or Craigslist to help spread the word. These days, it's hard. But back in 1993, when Dr. Rani Thukral and her son, Anuj Thukral, were trying to break into the beauty industry in New York City, they had to grow their business the organic way, because none of these tools existed yet. Without money to spend on advertising - they had arrived in the city from India just six months earlier with only $250 to their name - they had to rely on homemade brochures and a variety of creative solutions. "My mother would buy a cup of coffee at McDonald's so she could hold a table," Anuj recalls. And he, an adorable boy of 10, would walk from table to table modeling his henna-decorated hands.