Hippie Capitalist Specialized Bicycle's Mike Sinyard

摘要

In Silicon Valley the Volkswagen bus is legendary. Steve Jobs sold his hippie wheels for $1,300 in 1976 to buy parts for the Apple I. Before Jobs there was Mike Sinyard, a ponytailed graduate of San Jose State. He was suffering an identity crisis. "I didn't want a business career. White shirts and ties were not for me." So in 1974 Sinyard sold his VW bus and bicycled around Europe. In Italy he saw his future: Cinelli bike parts-handlebars and stems that were hard to get in America Sinyard moved back to the States and began importing Cinelli parts, marking them up 10% to 15%.