Akihiro Teramachi, President and Chief Executive Officer of THK CO., LTD., sees high quality, hospitality and reasonable pricing as the sources of Japan's manufacturing strength, and stresses the need to thoroughly implement these three key concepts. Teramachi explains that high quality is a product-based strength. "Some say the existing volume zone is a cheap price zone," he says. "But even if one were to lower functionality in answer to the needs of the market, quality must never be lowered!"
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